Our Vision & Values
Our Company’s vision is to be the leading fresh produce supplier to the Western Australian market. We will achieve this through innovation and consistently delivering quality service and produce to all our customers in a timely and efficient manner.
We seek to establish long term relationships with all our suppliers and customers, and place importance on continuously delivering at a high standard.
QUALITY : We are dedicated to quality, quality of our product, quality of our service, quality of our relationships, and quality of our promises.
TOLERANCE AND RESPECT : Everyone deserves our tolerance and respect, not just our team mates, but our customers, our suppliers, “the works”.
TRANSPARENCY : Just be honest, open and transparent in all our communications with our stakeholders.
ADVANCEMENT : Our future rests on the knowledge, imagination, skills, cohesiveness, and integrity of our team, and as such we aspire for continuous improvement.
PROFIT : Like breathing is indispensable. Without it we cannot invest in our business, service our customers, or reward our employees and shareholders.